Would you like your logo to appear in the recipient's inbox? There are specific guidelines to follow.
Understanding BIMI SVG Requirements
BIMI mandates the use of SVG logos in the SVG Tiny Portable/Secure (SVG Tiny PS) format, a limited subset of SVG designed to ensure secure and consistent rendering across email clients. Logos must be simple, static vector images without scripts or animations.
Key Technical Specifications
File Format
Your logo must be an SVG file using the SVG Tiny Portable/Secure profile, which excludes JavaScript, animations, and other interactive elements to ensure security and compatibility.
Dimensions
SVG logos should be square with a 1:1 aspect ratio and optimized for display at small sizes typical of email clients (e.g., 64x64 pixels).
File Size
Keep the SVG under 32KB to prevent delays or failures in rendering the logo across inboxes.
Design Best Practices
Use simple shapes, clear lines, and limited colors to maintain clarity at reduced sizes. Avoid gradients, complex details, and transparent fills that may render poorly.
Optimizing and Validating Your SVG
Use tools like SVGOMG or Adobe Illustrator to clean, optimize, and validate your SVG. Be sure to test your logo in multiple email clients and use BIMI validation tools to confirm compliance.
Common Pitfalls to Avoid
Including unsupported elements like animation, embedded raster images, or scripts can cause display failures. Oversized files and improper aspect ratios are common issues that lead to logo rendering problems.
Getting Professional Assistance
Our consultancy offers expert help preparing and validating your SVG logos for BIMI compliance, ensuring your brand shines consistently across inboxes.
Request SVG Logo Preparation Consultation
Get expert guidance on creating BIMI-compliant SVG logos that maximize brand visibility and impact.
