Why BIMI Matters Even if Outlook / Microsoft Doesn’t Support It Yet

BIMI (Brand Indicators for Message Identification) is a standard that allows authenticated senders to display their official brand logo beside emails in supported inboxes. With HubSpot powering your campaigns, BIMI increases visibility, trust, and direct recognition—making your message stand out from the crowd.

• ✔ Brand visibility in the inbox – Gmail, Yahoo, and other major providers already display verified logos next to emails. Your message instantly stands out from the competition.
• ✔ Security and trust – BIMI relies on DMARC authentication, reducing the risk of phishing and spoofing.
• ✔ Future readiness – While Outlook doesn’t yet show BIMI logos, Microsoft has already moved toward mandatory DMARC enforcement. BIMI is the logical next step.
• ✔ Consistent branding – Your visual identity remains intact across platforms, whether recipients use Gmail, Yahoo Mail, or eventually Outlook.
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Many brands mistakenly believe BIMI only matters once Microsoft Outlook adopts it.

In reality:

• ✔ Early adopters are already building reputation and trust with Gmail and Yahoo users.
• ✔ Outlook users still benefit because BIMI requires DMARC enforcement, directly improving security and deliverability.
• ✔ When Microsoft does roll out BIMI, your organization will be ready immediately, avoiding delays and extra costs.
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Implementing BIMI is not a luxury — it’s a strategic move. Regardless of current Microsoft Outlook support, BIMI delivers:

• ✔ security
• ✔ brand recognition
• ✔ competitive advantage