What Is a VMC?

On social media, the blue verified checkmark separates the real from the fake — signaling authenticity, authority, and credibility with a single glance as you scroll.

But what about email?
It’s still the #1 business communication tool — and the #1 target for impersonation.

Unlike closed social platforms, email runs across millions of servers and inbox providers, making it harder to standardize trust.
Until now.

Enter the Verified Mark Certificate (VMC):
The inbox version of a verified badge — built for the open, global email ecosystem.

Which Brands Should Consider a VMC?

•  Brands with High Email Volume
  Brands for which email is a key part of customer communication or marketing.
•  Companies with Trademarked Logos
  A registered trademark is required for a VMC — we’ll help you confirm eligibility. No trademark yet? A Common Mark Certificate (CMC) can display your logo (without the checkmark) if it has been in use for at least 12 months.
•  Organizations Focused on Trust
  Great for industries where brand reputation and security are everything: finance, healthcare, tech, legal, e-commerce, and more.
•  Teams Fighting Phishing & Spoofing
  VMC helps prevent impersonation by making your real messages visually stand out.
•  Marketers Who Want a Performance Edge
  Higher visibility = higher open rates, click-throughs, and brand recall.

How VMC Works Together With BIMI and DMARC

Trust in the inbox starts with DMARC, the email authentication protocol that proves your messages are truly from your domain, not a spoofed address.

Next comes the Verified Mark Certificate (VMC) — proving your logo is trademarked and your brand is legitimate.

Then BIMI brings it all together.
It’s the inbox standard that displays your verified logo in combination with the blue verified checkmark — and signals instant trust across major email platforms.