Selecting the right implementation partner: Key criteria for BIMI consultancies

Selecting the right BIMI implementation partner ensures your project benefits from specialized knowledge, proven processes, and tailored support. As a dedicated BIMI consultancy, we understand that every organization’s needs are unique, and we focus on delivering solutions that maximize your brand’s email security, compliance, and visibility.

• Proven expertise: Look for a consultancy with a strong track record in BIMI, DMARC, DKIM, and SPF implementation.
• Relevant case studies: Ask for case studies or references demonstrating successful BIMI rollouts in organizations similar to yours.
• Up-to-date knowledge: Ensure your partner stays current with evolving BIMI standards, VMC/CMC requirements, and best practices.

• BIMI Component Proficiency: Confirm the consultancy’s expertise with BIMI-compliant SVG logo formatting, DNS record publishing, and integration with major email providers like Gmail and Apple.
• Troubleshooting Efficiency: Assess their ability to rapidly diagnose and resolve technical issues (e.g., DMARC enforcement failures, VMC validation errors, or DNS misconfigurations).
• Complex Scenario Expertise: Evaluate their understanding of multi-domain deployments, multi-logo implementations, and enterprise-scale infrastructure challenges.

• Responsiveness and transparency: Choose a partner who is responsive, transparent, and proactive in providing updates and reporting.
• Structured project management: Look for a consultancy with a structured approach, including clear milestone planning and regular progress reviews.
• Cross-team coordination: Assess their ability to coordinate effectively with your internal teams, IT, and leadership.

• Customized solutions: Ensure the consultancy offers solutions tailored to your organization’s specific needs, not just a one-size-fits-all approach.
• Post-implementation support: Ask about ongoing support, training, and documentation provided after implementation.
• Ongoing compliance support: Consider their ability to help you maintain compliance as BIMI standards and requirements evolve.

• Reputation and testimonials: Check for positive testimonials, strong industry reputation, and references from previous clients.
• Transparent pricing: Request clear pricing that outlines all fees, including integration, support, and any additional services.
• Value versus cost: Balance cost with value—choosing a reputable partner can help you avoid costly missteps and maximize long-term ROI.

• Successful BIMI implementations: Can you share examples of successful BIMI implementations for organizations like ours?
• VMC/CMC acquisition and logo compliance: How do you handle VMC/CMC acquisition and ensure logo compliance?
• Project management and communication: What is your process for managing project milestones and communication?
• Ongoing support and training: What ongoing support and training do you provide?
• Future compliance: How do you ensure our BIMI setup remains compliant as standards change?
• References: Can you provide references from recent BIMI projects?

• Define project goals: Establish your project goals and success criteria before starting your search.
• Interview multiple consultancies: Compare expertise, approach, and fit by interviewing several consultancies.
• Prioritize strong partners: Choose partners who clearly understand your objectives and are committed to long-term support.
• Document agreements: Ensure all agreements and expectations are documented before project kickoff.

Find more guidance in our BIMI consultancy and implementation FAQ section.

Selecting a BIMI consultancy is about more than technical skills—it’s about partnership, communication, and a shared commitment to your brand’s success. Our team brings deep expertise, responsive support, and a client-first approach to every project.