How to Get Verified on Instagram

Instagram verification is a process that grants eligible accounts a blue badge, signaling that your brand, business, or public persona is authentic and notable. The badge appears next to your profile name in searches and on your profile, helping users distinguish you from imitators.

The blue badge increases your visibility, builds audience trust, boosts engagement, and protects against impersonation. Verified brands are often seen as more reputable and receive heightened attention across Instagram features and discovery.

• Meet Eligibility Requirements: Your account must be authentic (real person or business), unique (one account per person or entity), complete (with profile photo, bio, and activity), and notable (widely recognized or influential).
• Prepare Required Documentation: Gather official documents to prove authenticity and notability—for individuals, a government-issued ID; for organizations, business licenses or articles of incorporation.
• Apply for Verification: Open the Instagram app, go to Settings > Account > Request Verification. Fill out the form, upload the required documents, and submit your request.
• Await Review and Approval: Instagram will review your application. If approved, your account receives the blue badge. If declined, you can reapply after 30 days.

Verification is available to brands, highly-followed public figures, and organizations with substantial presence and notability. Instagram uses public interest criteria and strict eligibility guidelines for verification.

Instagram verification proves your authenticity on social media, but BIMI (Brand Indicators for Message Identification) certification extends this trust to your email communications. BIMI enables your official logo to appear beside messages in recipient inboxes, improving brand recognition, reducing phishing risk, and enhancing overall engagement.

Combining Instagram and BIMI verification builds a comprehensive, trusted brand presence - both on social and in customer inboxes.