Calculating the ROI of BIMI Implementation for Your Industry
Learn how to measure the financial and brand impact of BIMI
Understanding BIMI’s Value Proposition
BIMI (Brand Indicators for Message Identification) offers measurable benefits: increased brand visibility, higher email engagement rates, and protection against spoofing. For most industries, these translate to more trustworthy emails, higher open rates, and cost-effective brand impressions compared to traditional advertising.
The ROI Formula for BIMI
To calculate ROI, use the standard formula:
Steps:
Estimate Net Gain Consider increased revenue from higher open and engagement rates, reduced costs from fewer phishing incidents, and the value of brand impressions.
Calculate Implementation Cost Include DMARC enforcement, Verified Mark Certificate (VMC), and any setup or consulting fees.
Apply the Formula Plug your numbers into the formula above to get your BIMI ROI as a percentage.
Industry-Specific Metrics to Track
Retail & E-commerce: Track increases in email-driven sales, higher click-through rates, and brand impressions.
Finance & Healthcare: Value reductions in phishing incidents and improved customer trust.
B2B & SaaS: Focus on lead generation, meeting bookings, and engagement from targeted campaigns.
Tools and Data for Accurate ROI Calculation
BIMI Audience Insights Report: Use tools to estimate how many BIMI-compatible emails your domain sends and how often your logo appears in supported inboxes.
BIMI Simulator: Visualize your logo’s impact and estimate potential brand impressions and engagement lift.
Benchmark Pre- and Post-BIMI Metrics: Track open rates, click rates, reported phishing attempts, and customer support tickets before and after BIMI implementation.
Why BIMI Delivers Low-Cost Brand Impressions
BIMI can deliver brand impressions for as little as $0.10 or less per impression-far lower than traditional ad networks, where costs can range from $2–$6 per impression6. Over time, these impressions can drive more site visits, search volume, and revenue, making BIMI a cost-effective investment for most industries.
Want to see your industry’s BIMI ROI
Contact our agents for a personalized ROI analysis and implementation roadmap!
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