VMC Pricing Explained: Understanding Costs Beyond the Initial Certificate
What Is Included in the Initial VMC Price?
The initial cost of a VMC typically covers more than just the certificate itself. It includes legal trademark validation, SVG logo format review, organization validation, and the annual license to display your verified logo in supported email clients. As of June 2025, DigiCert’s official price for a 12-month auto-renewing VMC subscription is $1,608.00 per domain or logo, which is the price listed directly on DigiCert’s website.
Bimicertifications.com Integration Cost
In addition to the certificate cost, Bimicertifications.com charges a one-time integration fee of $999 per certificate. This fee covers expert assistance with setup, DNS configuration, logo formatting, and end-to-end support to ensure your VMC is properly implemented and your logo displays correctly in inboxes.
Renewal and Revalidation Costs
VMCs require annual renewal and revalidation to maintain security and compliance. Even with a multi-year plan, VMCs must be reissued roughly every 397 days to comply with industry security standards. Renewal costs are generally the same as the initial certificate price, so budget for $1,608.00 per year, per domain or logo.
Multi-Domain and Multi-Logo Pricing
- Additional domains: Each additional domain requires its own VMC, priced at $1,608.00 per year, matching the primary certificate price.
- Unique logos: Each unique logo tied to a trademark requires a separate VMC, also at $1,608.00 per year.
- Integration fee: The $999 integration fee from Bimicertifications.com applies per certificate, regardless of the number of domains or logos.
Other Potential Costs to Consider
Trademark registration and maintenance costs are separate from VMC fees and vary by jurisdiction. You may incur design or consulting fees to create BIMI-compliant SVG logos that meet technical specifications. Some organizations invest in expert help for VMC application, troubleshooting, and ongoing management, and some companies pay for DNS hosting or management services to maintain BIMI and DMARC records.
Are Multi-Year VMC Plans Worth It?
Multi-year plans offer meaningful savings and convenience, though annual revalidation is still required. While multi-year plans may offer a lower effective annual rate and simplify budgeting, the full multi-year payment is often required upfront, and you must still complete annual revalidation.
Summary: What to Budget for When Planning Your VMC Investment?
- Initial certificate purchase: $1,608.00 per year for each domain or logo (as of June 2025).
- Integration fee: One-time Bimicertifications.com integration fee of $999 per certificate.
- Annual renewal and revalidation: Renewal and revalidation fees are the same as the initial certificate cost.
- Additional certificates: $1,608.00 each for multiple domains or logos.
- Trademark registration and maintenance: Costs vary by region and jurisdiction.
- Logo design and compliance preparation: Expenses related to designing a compliant logo and preparing required documentation.
- Optional services: Additional fees may apply for consulting, support, and DNS management services.
Need help understanding VMC pricing or planning your BIMI implementation budget?
Find more answers in our VMC and BIMI FAQ section.
VMC pricing includes more than just the certificate—annual renewals, multi-domain fees, trademark validation, logo compliance, and a one-time $999 integration fee from Bimicertifications.com all contribute to the total investment required for successful BIMI branding.
