Budget planning for BIMI: Breaking down all associated costs

The initial VMC price covers more than just the certificate itself. It typically includes trademark validation, logo format review, organization verification, and the license to display your verified logo in supported email clients. As of June 2025, DigiCert’s price for a 12-month VMC subscription is $1,608 per domain or logo.

To streamline your BIMI implementation, Bimicertifications.com offers a one-time integration service for $999 per certificate. This includes expert guidance on setup, DNS configuration, logo formatting, and support to ensure your VMC is implemented smoothly.

VMCs require annual renewal and periodic revalidation to remain compliant. Even if you select a multi-year plan, certificates must be reissued about every 397 days. Renewal costs are typically the same as the initial certificate cost, so it’s wise to budget $1,608 per year, per domain or logo.

If your organization manages several domains or uses different logos, additional certificates may be needed:

Each domain generally requires its own VMC, priced at $1,608 per year.

A unique logo tied to a trademark will also require a separate VMC at the same annual rate.

The $999 integration fee from Bimicertifications.com applies per certificate, regardless of the number of domains or logos.

Costs such as trademark registration, logo design, or consulting for BIMI-compliant SVG files are separate from VMC and integration fees. Some organizations may also incur expenses for DNS hosting or management services to maintain BIMI and DMARC records.

Multi-year plans can offer convenience and some savings, but annual revalidation is still required. While the upfront payment may be higher, these plans can help with long-term budgeting if you plan to maintain BIMI and VMC for several years.

• Initial certificate purchase: $1,608 per year for each domain or logo (as of June 2025).
• Integration fee: One-time Bimicertifications.com integration fee of $999 per certificate.
• Annual renewal and revalidation: Renewal and revalidation fees are the same as the initial certificate cost.
• Additional certificates: $1,608 each for multiple domains or logos.
• Trademark registration and maintenance: Costs vary by region.
• Logo design and compliance preparation: Expenses for designing a compliant logo and preparing necessary documentation.
• Optional services: Additional fees for consulting, support, and DNS management as needed.

Find more answers in our VMC and BIMI FAQ section.

While the VMC and integration fees are important, considering all related costs ensures a smooth BIMI rollout. Our team can help you budget and prepare for every step of the process.