Common VMC Rejection Reasons and How Our Consultancy Prevents Them

VMC rejections are most often caused by technical, legal, or documentation errors. Understanding these pitfalls is the first step to a successful application.

• DMARC Policy Not at Enforcement: VMCs require your domain’s DMARC policy to be set to “quarantine” or “reject” at 100%. Applications with “p=none” or partial enforcement are automatically rejected.
• Trademark Issues: Your logo must be a registered trademark with a VMC-recognized office. Applications are rejected if the trademark is pending, expired, or registered with an unapproved office.
• Logo/Trademark Mismatch: The SVG logo submitted must match the registered trademark exactly. Any variation in design, color, or format leads to rejection.
• SVG Logo Format Errors: Non-compliant SVG files—such as those not in SVG Tiny PS format, not square, or containing unsupported elements—are a frequent cause of rejection.
• Incomplete or Inaccurate Documentation: Missing or inconsistent business registration, domain ownership, or authorization documents can halt the process.
• Delayed Responses to CA Requests: Failing to respond promptly to Certificate Authority (CA) requests for clarification or additional documents can result in cancellation or denial.
• Third-Party Email Sender Issues: If you use third-party email services, their SPF and DKIM records must be properly configured. Misalignment here can cause VMC rejection.

We conduct a full audit of your DMARC, SPF, and DKIM records, trademark status, and logo compliance before you apply, ensuring all technical and legal requirements are met.

Our team verifies that your trademark is registered with a VMC-accepted office and that your SVG logo matches the trademark exactly, both in design and format.

We create or review your SVG logo to ensure it is in SVG Tiny PS format, square, and free of unsupported elements, preventing technical rejections.

We gather and review all required business, domain, and authorization documents, ensuring consistency and completeness to avoid administrative delays.

Our consultants monitor your application and respond promptly to any CA requests, preventing cancellations due to missed deadlines.

If you use third-party email services, we coordinate with your providers to ensure their SPF and DKIM records are properly configured for VMC compliance.

• DMARC enforcement: DMARC policy set to “quarantine” or “reject” at 100%.
• Trademark registration: Trademark registered with a VMC-accepted office.
• Logo compliance: SVG logo matches trademark exactly and is BIMI-compliant.
• Accurate documentation: All business and domain documentation is current and accurate.
• Sender record alignment: Third-party sender records are aligned and authenticated.
• Active application monitoring: Application is monitored and all CA requests are answered promptly.

Find more answers in our VMC and BIMI FAQ section.

Our consultancy eliminates the most common VMC rejection risks by auditing your setup, validating your trademark and logo, preparing compliant documentation, and managing the entire application process for you,  ensuring fast, successful certification every time.