Why Both Security and Marketing Teams Advocate for BIMI Adoption
Discover how BIMI bridges the gap between email security and marketing, benefiting both teams with enhanced trust and visibility.
How BIMI Benefits Both Security Teams and Marketers
BIMI (Brand Indicators for Message Identification) is a unique tool that serves both technical and business goals. By displaying verified brand logos in inboxes, it enhances email security while simultaneously boosting brand recognition.
This dual functionality makes it invaluable for both security teams focused on phishing prevention and marketing departments aiming to improve engagement.
Why Security Teams Champion BIMI
Phishing Prevention: BIMI requires DMARC enforcement, ensuring only authenticated emails display your logo. This reduces phishing risks by preventing domain spoofing.
Enhanced Trust: Verified logos act as a visual marker of authenticity, reassuring recipients that emails are legitimate.
Improved Cybersecurity Posture: Implementing BIMI strengthens overall email authentication by integrating with SPF, DKIM, and DMARC protocols.
Why Marketing Teams Champion BIMI
Increased Brand Visibility: Logos displayed in inboxes make emails stand out, improving brand recall by up to 120%.
Higher Engagement Rates: Emails with BIMI-enabled logos see open rate increases of 10–39%, leading to better campaign performance.
Cost-Effective Branding: Once implemented, BIMI provides ongoing visibility at minimal cost compared to traditional advertising.
The Intersection of Security and Marketing Goals
BIMI aligns the objectives of both teams:
Shared Trust Goals: Secure emails build customer confidence, benefiting both security protocols and marketing campaigns.
Unified Branding: Consistent logo display across platforms reinforces trust while protecting against impersonation.
Mutual ROI: By reducing phishing risks and increasing engagement rates, BIMI delivers measurable returns for both departments.
Where Security Meets Marketing. BIMI Delivers For Both
Ready to align your security and marketing goals with BIMI? Contact our agents today for expert guidance on implementation.
