BIMI & Mailchimp: How to Get Your Brand Logo in Inboxes
Can You Display Your Logo with Mailchimp Using BIMI?
BIMI (Brand Indicators for Message Identification) empowers you to show your brand’s verified logo beside authenticated emails. Mailchimp users can leverage BIMI to boost brand trust, recognition, and deliverability.
Why Mailchimp Users Should Use BIMI
Organizations using Mailchimp for email marketing can stand out and protect subscribers from spoofing. BIMI makes your brand instantly recognizable, enhancing inbox security and engagement.
How BIMI Works with MailchimpSPF, DKIM, and DMARC Authentication
Mailchimp requires sender domains to be authenticated. BIMI adds a visual layer—your logo—when these standards are enforced.
SVG Logo Requirements
Your logo must be in SVG Tiny PS format, square, with a transparent background, and hosted securely online.
VMC Certificates
The Verified Mark Certificate (VMC) is optional but required for maximum compatibility (especially Gmail).
Step-by-Step: BIMI Implementation with Mailchimp
- Authenticate Your Domain: Set up SPF, DKIM, and DMARC records with ‘quarantine’ or ‘reject’ policy in Mailchimp.
- Prepare Your SVG Logo: Design your logo to BIMI specs and host it at a public HTTPS URL.
- Add the BIMI DNS Record: Insert the TXT record in your DNS:
default._bimi.yourdomain.com TXT "v=BIMI1; l=https://yourdomain.com/logo.svg;" - Add VMC Certificate (if available): Update the BIMI record with your certificate for Gmail support.
Common Pitfalls and How to Avoid Them
- Mailchimp Plan Limitations: Custom Return-Path, critical for DMARC alignment, is only on enterprise plans.
- DMARC Misconfiguration: Make sure DMARC is fully enforced for BIMI to work.
- Logo Format Errors: Use SVG Tiny PS format—avoid non-compliant images.
Checklist for BIMI Success with Mailchimp
- SPF, DKIM, DMARC enabled: Set up authentication protocols for your domain.
- SVG logo hosted securely: Logo is public, HTTPS-enabled, and BIMI compliant.
- BIMI DNS record added: Properly formatted and published in your DNS settings.
- VMC certificate for Gmail (optional): Acquire VMC if you want logos to appear in all inboxes.
- Regular monitoring: Verify logo display with BIMI testing tools and watch for updates.
Need Help Setting Up BIMI with Mailchimp?
Reach out to BIMI certification specialists for expert help. For further reading, visit the FAQ and implementation guides on Mailchimp and BIMI Group websites.
With correct authentication and BIMI setup, Mailchimp users can display their brand logo in inboxes—delivering security, trust, and recognition with every email.
