Job Title: Digital Marketing Specialist
Company: BIMI Certifications (bimicertifications.com)
Location: Remote
Employment Type: Full-Time
About BIMI Certifications
BIMI Certifications (bimicertifications.com) is a trusted provider of Brand Indicators for Message Identification (BIMI) verification services. Our mission is to empower businesses to enhance email deliverability, protect their brand identity, and build customer trust. Join a dynamic, fast-growing team that’s shaping the future of email authentication and brand visibility.
Position Summary
We are seeking a Digital Marketing Specialist with extensive HubSpot experience to design, execute, and optimize our digital marketing strategies. You’ll work closely with our Sales, Product, and Customer Success teams to develop integrated campaigns that drive lead generation, boost brand awareness, and foster customer engagement. If you love innovating in the digital space and excel at turning data-driven insights into impactful campaigns, we want to hear from you.
Key Responsibilities
HubSpot Management: Design and manage automated marketing workflows, email campaigns, and lead nurturing sequences in HubSpot. Maintain and optimize our HubSpot CRM and marketing automation tools for maximum efficiency.
Campaign Development & Execution: Develop, execute, and measure multi-channel marketing campaigns (email, social media, PPC, content marketing, etc.). Continuously optimize campaigns for lead generation, engagement, and conversions.
Content Strategy & Creation: Collaborate with internal teams to create compelling content (blog posts, landing pages, whitepapers) that resonates with target audiences. Coordinate with designers, writers, and other stakeholders to produce high-quality, on-brand marketing materials.
SEO & SEM Optimization: Conduct keyword research and optimize website content for search engines. Implement pay-per-click strategies and monitor performance to maximize ROI.
Analytics & Reporting: Track key performance metrics across digital channels using HubSpot, Google Analytics, and other analytics tools. Generate regular reports to assess campaign performance and make data-driven recommendations.
Collaboration & Alignment: Work closely with Sales, Product, and Customer Success to ensure brand consistency and alignment of marketing strategies. Maintain a thorough understanding of our customer base, market trends, and competitors.
Qualifications & Skills
Experience: 2+ years of experience in digital marketing, inbound marketing, or a similar role with a focus on HubSpot. Proven track record of planning and executing successful digital campaigns across various channels.
Technical Proficiency: Expert-level understanding of HubSpot (marketing automation, CRM management, workflow setup). Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
Marketing Expertise: Demonstrated experience with email marketing, content creation, SEO, and paid advertising. Familiarity with A/B testing, personalization, and conversion rate optimization.
Analytical Skills: Strong ability to interpret data, generate insights, and translate them into actionable strategies. Meticulous attention to detail in tracking and reporting on campaign performance.
Communication & Collaboration: Excellent verbal and written communication skills.Team-oriented mindset with a desire to collaborate and share knowledge.
Education: Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
Why Join BIMI Certifications?
Innovative Environment: Work at the forefront of email authentication and brand visibility.
Growth Opportunities: We’re a fast-growing company offering ample room for professional development.
Team Culture: Join a collaborative, supportive team that values new ideas and innovation.
Competitive Compensation: We offer a competitive salary, comprehensive benefits, and additional perks.
How to Apply
Ready to bring your digital marketing expertise to a company where your work truly makes an impact? Please send your resume and a brief cover letter detailing your HubSpot experience to [HR Contact Email/Link]. We look forward to learning how you can help us expand our reach and grow our community.
Join BIMI Certifications and take our digital marketing to new heights!
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