Calculating the ROI of BIMI Implementation for Your Industry

BIMI (Brand Indicators for Message Identification) offers measurable benefits: increased brand visibility, higher email engagement rates, and protection against spoofing. For most industries, these translate to more trustworthy emails, higher open rates, and cost-effective brand impressions compared to traditional advertising.

The ROI Formula for BIMI

To calculate ROI, use the standard formula:

Steps:

• Estimate Net Gain
  Consider increased revenue from higher open and engagement rates, reduced costs from fewer phishing incidents, and the value of brand impressions.
• Calculate Implementation Cost
  Include DMARC enforcement, Verified Mark Certificate (VMC), and any setup or consulting fees.
• Apply the Formula
  Plug your numbers into the formula above to get your BIMI ROI as a percentage.

Industry-Specific Metrics to Track

• Retail & E-commerce: Track increases in email-driven sales, higher click-through rates, and brand impressions.
• Finance & Healthcare: Value reductions in phishing incidents and improved customer trust.
• B2B & SaaS: Focus on lead generation, meeting bookings, and engagement from targeted campaigns.

Tools and Data for Accurate ROI Calculation

• BIMI Audience Insights Report: Use tools to estimate how many BIMI-compatible emails your domain sends and how often your logo appears in supported inboxes.
• BIMI Simulator: Visualize your logo’s impact and estimate potential brand impressions and engagement lift.
• Benchmark Pre- and Post-BIMI Metrics: Track open rates, click rates, reported phishing attempts, and customer support tickets before and after BIMI implementation.

BIMI can deliver brand impressions for as little as $0.10 or less per impression-far lower than traditional ad networks, where costs can range from $2–$6 per impression6. Over time, these impressions can drive more site visits, search volume, and revenue, making BIMI a cost-effective investment for most industries.

Explore our FAQ on DMARC Compliance to see how it supports successful BIMI integration.

Track engagement: Monitor open, click, and conversion rates before and after BIMI.

Measure brand impressions: Use BIMI-specific tools for accurate reporting.

Compare costs: See how BIMI’s cost per impression outperforms traditional ads.