2025: The Year To Gain A Competitive Edge With BIMI

BIMI (Brand Indicators for Message Identification) is no longer optional for brands that rely on email to engage customers. Adoption surged by 28% over the past year, yet still, only 5.7% of domains have implemented it—leaving a massive window for forward-thinking businesses to leap ahead.

With Gmail, Yahoo Mail, and Apple Mail all supporting BIMI, the playing field is set. But it’s the early movers who will secure the strongest foothold as inbox branding becomes the new standard.

BIMI isn't just about logos—it’s about verified trust. Full BIMI implementation requires DMARC enforcement and a Verified Mark Certificate (VMC), raising the bar for brands serious about email security and authenticity.

The 3 Amazing Competitive Advantages of Early BIMI Implementation

• Boost Brand Visibility
  Displaying your logo prominently in inboxes significantly increases brand recall.
• Strengthen Trust
  Verified logos reassure recipients that emails are authentic, reducing phishing concerns.
• Increase Engagement
  Emails with BIMI logos see open rates rise by up to 39%, creating higher opportunities for conversions.

Why Delaying Could Cost You

• Market Saturation
  As adoption grows, early adopters will dominate inbox branding while latecomers struggle to stand out.
• Lost Security Benefits
  Without BIMI, your domain remains vulnerable to phishing and spoofing attacks that compromise customer trust.
• Higher Costs Later
  Implementing DMARC compliance and obtaining Verified Mark Certificates (VMC) now ensures smoother integration before demand spikes.

Explore our FAQ on DMARC Compliance to learn how it supports successful BIMI implementation.

Competitive edge: Gain visibility and trust before competitors adopt BIMI.

Enhanced security: Protect against phishing and spoofing attacks.

Higher engagement: Increase open rates with verified logo branding.